@Mikhail cheap superglue (UHU) doesn't work very well. Glued both of my rings with that and I have now completely lost both inlays.

@johnyma22 Thank you for the reply. I understand the difficulty in creating something this durable and I am impressed by your customer support regarding the matter. Although I shan't be pre-ordering, I eagerly await your next release.

Having had three of the 2016 generation rings, I was not particularly impressed with the durability (first two the tags peeled on and the 3rd snapped when I fell off my bike), has anything been done to improve this in the latest iteration?

I am having the same problem with my ring. My concern is whether a return will be accepted as there is a nasty scratch on the tag that is coming out, this happened several weeks ago and I am certain it's not related. The tag, like other people's in this post, was sticking up when I received the ring and it has only today actually come loose.

Love the idea, unfortunately there doesn't seem to be an NFC reader that I can practically use with my Surface Pro. If suitable hardware turns up, I would happily back this.