This is some great discussion, and I hadn't considered the limitations that a finite number of reliable "write" actions can present to consumers.
My suggestion here is this: Along with each ring, accompany with an inexpensive NFC-enabled card. The card should look like something quite innocuous (library card, discount card, etc). Instruct the consumer that if he intends to use the ring for security/authentication, then strongly urge them to place identical digital keys/signatures on both the ring and the card.
The purpose of the card would be to act as a failsafe in the event the user loses his ring or it malfunctions. This gives the user the ability to either quickly replace the ring, or enter into one's house/system and disable the NFC authentication requirement just long enough to get a replacement.
The card should stay on one's person at all times, much like a credit card in an NFC-shielded card holder or wallet. If successful, this should also serve to greatly reduce the burden on the vendor to answer calls for "what do I do now?" should the ring be lost or malfunctions.
I would also strongly advise the vendor to shop around and see if some kind of partnership can be struck between themselves and some major digital certificate companies to design and market a consumer-level PKI solution for the ring. Symantec owns Verisign, as just one example. I'm not sure, but can SSL certificate technology be adapted to verify the identity of a ring-bearer just as much as a web server can have its identity authenticated to a web client? If so, it's worth noting that GoDaddy has been pioneering a lot of the low-cost SSL certificate services for consumers at about $60/yr.
PS. -- Note to admins. I have some contacts with organizers of one nationally-known US-based conference held annually on the theme of web communications technology, and may be submitting a proposal to speak on personal security in 2014. Let me know if I might assist in helping market this in my own circles.